THE AGENCY BACK CATALOGUE

Our Work

It’s not enough to simply say we’re specialists in helping independent agencies be sh*t hot at their own marketing and PR, we know this.

You want the receipts.

So here are some of ours…

  • Archer& helped Evolved Search propel their agency brand to new heights
NOVOS agency utilised the Fractional CMO services of Lauren Archer Etherington at Archer& - Read more in our case study

NOVOS

  • NOVOS is an award-winning eCommerce SEO agency that works with clients such as Bloom & Wild, Sofa.com, Osprey, Stussy, and Lick. In late 2024, after recruiting an experienced Marketing Manager, they sought support in establishing a firmer strategic approach to the agency’s marketing to help them reach their goals. 

    This included adopting a Fractional CMO approach, working with the founders, Antonio & Sam, along with close collaboration with their talented Marketing Manager, Jasmine, delivering on the goals of the project whilst also offering mentorship and guidance.

  • After a series of introductory meetings and an in-depth analysis of NOVOS’ current strategy, it became evident that the agency required a clearer perspective on activities, aligning the routine marketing efforts with more targeted campaigns based on their ICPs and ideal clients.  There was a lot of great stuff going on and they’d achieved brilliant success so far, but as they looked to step up their goals, the agency’s approach to marketing itself needed to step up a bit, too.

    Activities during the 3-month strategic project included: 

    • Creating a robust marketing strategy dashboard to align activities and ensure actions were rolled out as part of their bigger vision, focusing on targeted campaigns in addition to the agency’s extensive “business as usual” activities. 

    • Support with the agency’s PR efforts as they launched their Relevancy Tool to the industry. 

    • Senior oversight in place of the founders over things such as content creation (whitepapers, guides, blogs and social media) to elevate where required.

    • Weekly 1:1 Mentoring sessions with the internal Marketing Manager, guiding on strategy, tactics and providing support on her day-to-day activities, freeing up time for the agency founders.

    • Consulting and collaborating on Award Entries, helping to create clearer entries that will hopefully deliver wins over the course of 2025. 

    • Developing a targeted nurture campaign addressing multiple Ideal Customer Profiles (ICPs) at various engagement levels to cultivate a highly engaged audience and drive Sales Qualified Leads, along with an upgrade to the agency’s existing MQL scoring.

  • This was an initial 3-month project, which is set to continue later in 2025, as the agency looks to further improve marketing and agency brand activities and systems.

    Key results included:

    • Annual Marketing Strategy dashboard completed and new system working well, showing clearly how the agency’s marketing activities fit within a wider strategy to achieve their objectives, rather than across multiple documents and spreadsheets.

    • Creation of Nurture Process and MQL/SQL Lead Scoring System. 

    • The Internal Marketing Manager can now take on more of this strategic work herself as she looks to progress in her role in future. 

    • Future projects lined up for later in the year as the agency looks to elevate further.

    • Upgraded award entries being shortlisted for prestigious accolades, most recently the Global Agency Awards.

CLIENT TESTIMONIAL

“Collaborating with Lauren to align our marketing strategy with our exciting ambitions for the agency was a very useful experience, and we enjoyed working with her. 

Her insights from working with multiple agencies were instrumental in helping us build a comprehensive marketing dashboard and plan engaging activities that will lead us to our goals. Over the course of the three-month project, we managed to cross off some key actions, including elevating our MQL-SQL nurturing process. 

Having senior support was also great to have as our agency Marketing Manager settled into her new role, and we can see the benefit this mentorship has had on her confidence and ability to think strategically. As founders it meant we could take a step back from being so involved in the agency’s marketing, allowing us to focus on other key growth areas for the business.”

Antonio Wedral, Co-founder & Growth Director

Evolved Search

  • Evolved Search came to Archer& in 2018 and had very little presence or authority among its competitors at that time.

    The leadership team wanted to build an exciting, disruptive agency brand that attracted their ideal clients, whilst also raising their profile as experts and establishing a compelling employer value proposition to attract and retain outstanding industry talent.

    Consistency across content, social media, PR and outbound lead gen campaigns was also paramount, as there'd been a disjointed approach to date that wasn't aligned with the agency's ambitions.

  • A consistent, strategic approach was at the heart of our work together over the 5 years we partnered.

    This covered content strategy, social media, lead gen campaigns, PR, awards and much more. Every single activity was centred around boosting the Evolved Search brand, highlighting their work, team, expertise and unique approach.

    I worked with senior people across the business, including the C-suite, senior leadership team and those within specific departments where Brand was of particular significance, such as People.

    The fundamental goal of my work was to build a high-performing and well-functioning Marketing department, which then resulted in full-time roles being introduced to the business to take over and meet the needs of the agency in the long term.

  • Nothing short of amazing!

    • 22 Industry Awards won across the likes of the UK Search Awards, EU Search Awards, Drum Search Awards and UK Agency Awards.

    • Exponential growth in Brand Awareness, Social Media following and Inbound Leads

    • Refined positioning and constant brand evolution, including their website, creative, content and digital campaigns.

    • Regional, trade and national press coverage almost every month.

    • An established and successful internal Marketing & PR function, which was handed over to internal hires when the time was right for the agency.

    • Building and cementing the Evolved Search brand and its people as a disruptive leader in the digital marketing industry.

    • Solid development of their EVP, resulting in press coverage for culture matters, and multiple wins at the Great Place to Work awards each year from 2021-2023.

CLIENT TESTIMONIAL

“Lauren’s impact on our business was immeasurable. We went from being unknown in our industry to a leading agency and employer of choice in the space of a few short years, with all our marketing, PR, awards strategy, and social media handled expertly by Lauren. Although she was an external support, Lauren was part of the furniture and immersed herself in our culture, working closely with the team to get outstanding results.

Any agency looking to go on that same journey will no doubt benefit from her help!”

Agency Marketing for Show + Tell

Show + Tell

  • Yorkshire-based Show + Tell (formerly Impression Studio) is a creative, branding and development studio with an exciting portfolio of clients and big goals for the future.

    Founder & MD, Charlie Hartley, originally contacted Archer& for PR support regarding their acquisition of another agency in Norwich.

    After the successful delivery of this, with lots of relevant coverage, we started discussing his aims for the agency and their need to have agency-focused Marketing taken care of.

  • We kicked things off with a Strategy Mastermind session, where we refined personas, mapped out pillars to centre all of our activity around and created a plan of action via Asana, ensuring visibility and accountability for all parties.

    Our ongoing work then included:

    • Social media strategy, planning and delivery.

    • Agency content strategy, editing and management.

    • Award strategy and entry production.

    • Ongoing PR management: crafting stories, pitching to media, press office function and securing features.

    • Communications around the agency's rebrand from Impression Studio to Show + Tell.

    • Strategic planning for a sector-focused campaign in the US.

    • Ad-hoc consulting around Marketing & PR initiatives.

  • We had the pleasure of collaborating with the Show + Tell team for just over a year, building a robust Marketing function within this time which was handed over to a new hire in Agency Marketing, which was an incredible step and happened a lot faster than Charlie had anticipated - much to our credit!

    Other results included:

    • 2 significant agency award wins.

    • Over 30 pieces of relevant PR coverage, as well as interview features to position Charlie as an industry thought leader.

    • A 50% increase YoY in LinkedIn followers.

    • A consistent and interesting agency content strategy.

    • Well-functioning processes within their internal Marketing.

    • Launch of their first sector-focused ABM campaign and all assets produced (insight report, posts, social media content, emails and logistical planning).

    • An ongoing relationship for PR projects.

CLIENT TESTIMONIAL

“Lauren created and executed a marketing strategy for our agency to a very high standard, covering tactical campaigns, PR, awards strategy and entry production, social media and content strategy, as well as consulting on all things comms when we underwent a rebrand.

Lauren has been a pleasure to work with and I would highly recommend her to other agencies looking at raising their profile and/or running targeted lead-generation campaigns.”

Climb & Conquer

  • Climb & Conquer is a remote-first SEO, PPC and Email Marketing agency, primarily based in the North East but with staff members across the UK. They're disruptive in their approach and, after starting initially as a freelance venture for founder, Shane Parkins, are enjoying exponential growth.

    I've worked with Shane in the past and when the time came to launch his agency, he reached out for help creating their Marketing & PR function. It's so refreshing to see an agency owner take this seriously from Day 1, rather than it being an afterthought.

  • Our work with Climb & Conquer is ongoing, but any given month includes deliverables such as:

    • Developing their EVP and candidate messaging.

    • PR campaigns to communicate growth, expertise and specialisms in relevant regional and sector press, as well as securing interviews and features for Shane and the senior team.

    • Awards strategy and entry production.

    • Content strategy development, editing and production of assets.

    • Social media strategy and delivery.

    • Marketing and PR consulting with the senior team to maximise every story and create buzz throughout the agency.

  • Due to this work being an ongoing partnership, results will be added to this section as and when, so do keep 'em peeled for more:

    • Timely and relevant press coverage to highlight expertise and business growth.

    • Interview features secured for leadership to profile within target publications.

    • Development and execution of marketing strategy, encompassing awards, content marketing, social media and culture messaging.

    • Successful ongoing roll out of content across the agency and corresponding social content.

    • Recognised within the industry as one of Prolific North’s “Independent Agencies to Watch” and won at the Northern Digital Awards 2025 as Best New Agency.

    • Levelling up outbound/lead gen activities with creation of bespoke assets and content for sales.

CLIENT TESTIMONIAL

“We’ve worked with Lauren since starting our journey as a fully-fledged agency. Having worked with her previously in another agency, I knew she’d provide the expertise and energy we need to get the Climb & Conquer brand front and centre.

Lauren is delivering PR services, social media strategy, content ideation, and developing our EVP, as well as a general marketing function for our growing agency. She also provides sound advice to our leadership on what’s best from an agency marketing perspective. She is an invaluable partner to us as we continue to grow.”

Shoptimised

  • Shoptimised is a product feed management software tool developed by long-time PPC agency owners with one goal in mind: to increase online sales. They help agencies and retailers sell more online and have over 300 agency partners and 500+ retail users.

    Having known the founders from the agency scene in the North East, they reached out when launching Shoptimised to develop their PR, content, social and awards strategy and get things running from a brand perspective whilst the team was still small, to support business development goals and attracting talent.

  • Our work with Shoptimised began with a series of small workshop meetings with co-founder, John Cave, to establish the key messages of Shoptimised. We then developed a roadmap of activities across PR, social media, content and awards to support these key messages, including:

    • Content production for thought leadership and features.

    • Frequent business news.

    • Awards strategy and entry production to highlight Shoptimised as an outstanding software vendor in the agency space.

    • Social media strategy and consistency in output.

  • In just over a year, we helped Shoptimised achieve:

    • Growth in LinkedIn company page following (from zero!) to over 600, organically.

    • 4 industry award wins at the International Performance Marketing Awards, UK Search Awards, UK Business Tech Awards and Global Biddable Media Awards.

    • Relevant PR coverage in agency media publications and features in performance marketing publications.

    • A functioning marketing & PR department handed over to an in-house hire when the time was right for them to put full-time focus on the role.

CLIENT TESTIMONIAL

“We asked Lauren to support our business with PR and awards, and the results were fantastic.

We believe these were rooted in the time Lauren spent getting to know and understand our business, combined with her knowledge and network. We would have no hesitation in recommending Lauren.”

More results coming soon!

Most of our client relationships are long-standing, so results happen week to week, month to month.

We’ll be sharing more case studies on this page as and when, but for more timely updates on the things we’re doing, the agencies we’re working with and the results we’re delivering, head on over to our company profile on LinkedIn.

SEE THE LATEST

Client Love

  • "After running an agency for years and struggling to achieve much with our marketing, we brought in Lauren to help us and, damn, she’s good! She asked the tough questions, got us thinking about what we really wanted to achieve and the ways we could achieve them, and then created the blueprint for our success with our very own Agency Marketing Strategy.

    It helped us massively and I’m so pleased with what we’ve been able to achieve ever since, with her ongoing expertise and help.”

  • "After working with Lauren in an in-house role, it was a no-brainer that I'd seek her help when setting up my own agency. Lauren brings endless expertise, infectious energy and a zero-BS approach, ensuring strategies are clear and achievable, while still being ambitious and exciting.

    Her work on devising and developing our Marketing and Comms function was hugely valuable and helped us build a team on solid foundations, and I always value her input as we continue to grow.”

  • "Lauren has been a pleasure to work with and I would highly recommend her to other Agencies and B2B brands looking at raising their profile and/or running targeted Lead Generation Campaigns.

    Since starting work together, we’ve won awards, we’ve had brilliant press coverage, created bespoke ABM campaigns and really cemented our agency brand thanks to her help and expertise.”

  • “Lauren came on board to help us with our Marketing and Communications during a really exciting time as we were growing rapidly, expanding more into other regions of the UK, and working towards an MBO.

    She helped us with our content creation, social media management and PR requirements, as well as guiding us through the process of seeking an alternative agency to lead our digital marketing efforts, and working with them to make our approaches more effective. She was knowledgeable, approachable and always keen to help, and I’d strongly recommend her services to any agency founder looking for a highly experienced marketing and communications professional.”

ARCHER& YOUR AGENCY?

If you feel like you’re stuck in a rut when it comes to your agency’s brand marketing and PR, it’s time to stop making excuses and take charge, with a little help from those who know how. So let’s chat.

We offer free 30-minute discovery calls for new clients to discuss their objectives and to see if there’s a fit to work together.

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