We're delighted to be working with MMC - a market research and behavioural insights agency based in Sunderland. Read more about our upcoming project here.

At the time of writing, I’ve personally crafted just over 40 winning entries for industry awards throughout my career. That’s a lot for one person, and that's not even counting all of the Finalist spots and Commendations. So what makes an award-winning entry? Read on.

Every time a Founder approaches me to help with an agency's Marketing Strategy, I could bet £100 that I'll see the same issues hampering the effectiveness of their approach, draining their precious time and resources, and giving them a headache. Let’s dive in.