New Client Alert: Archer&MMC Research

We’re delighted to share that MMC Research has selected us to lead its agency marketing and PR efforts and to help further cement it as a leader in the field of market research and behavioural insights.

MMC Research is a dynamic market research and insights agency committed to delivering comprehensive market intelligence and strategic guidance for a range of public and private sector clients.

Founded in 2015 by Natasha McDonough, MMC has become a market intelligence leader, integrating detailed analysis with innovative strategies. The company specialises in providing tailored research solutions that help clients understand market dynamics, customer, staff and stakeholder behaviour, competitive landscapes, and more.

The agency works with a range of clients, from private sector organisations to emerging tech scaleups, as well as providing vital insights and support to smaller start-ups through its work with BIPC North East. Prominent clients include Sunderland and Durham Councils, Sunderland BID, Bernicia, Durham’s Police and Crime Commissioner and Healthwatch.

MMC has been part of some notable research projects regionally, nationally and globally, including studying the links between debt and suicide for Public Health North East and measuring residents’ reactions to government restrictions during the pandemic.

Natasha herself is an influential woman in business and was recently elected Vice President of the North East Chamber of Commerce, an accolade to add to an already extensive list!

Archer& will be helping Natasha and the MMC team with refining their positioning, and creating a strategic roadmap of activities aimed at growing the agency’s profile and authority, such as thought leadership, awards and a press office function.

Furthermore, we’ll be helping them with tactical campaign planning for target sectors they’re keen to expand their reach within, which is very exciting and something we love doing, having recently completed a US-focused ABM campaign for our client Show + Tell.

The project will be kicking off next month and we’ll be starting things with our Strategy workshop - as we always do - to get to grips with the tactics and approaches that are truly going to drive growth and hit objectives.

MMC is taking advantage of the NBSL Sunderland Business Support Fund, which provides funding of up to 40% for a range of activities centred around business growth, innovation and job retention/creation.

As a registered NBSL provider, we can provide clients with our signature expert agency marketing and PR services, but with the bonus of them receiving assistance from the growth fund for the activities. There are funds available for businesses in the North of Tyne area, too, but time is running out to apply!

Now we finally have our shiny new website, we’ll be sharing more up-to-the-moment news about client wins and successes, so do follow along if you’re interested in the work we’re delivering and the agencies we’re helping.

You can also follow along on our LinkedIn company page if you fancy.

Big thank you to the fantastic Natasha McDonough FCIM for selecting us to deliver this project - we can’t wait to get going!