At the time of writing, I’ve personally crafted just over 40 winning entries for industry awards throughout my career. That’s a lot for one person, and that's not even counting all of the Finalist spots and Commendations. So what makes an award-winning entry? Read on.

Every time a Founder approaches me to help with an agency's Marketing Strategy, I could bet £100 that I'll see the same issues hampering the effectiveness of their approach, draining their precious time and resources, and giving them a headache. Let’s dive in.